It’s been a storied ride for Marc Benioff since the founding of Salesforce.com, and for the most part the story has been seen as all upside. Category creation, leadership, and dominance have all been Salesforce.com’s birthright in the CRM industry, and Benioff has been the chief architect of this unparalleled ride up the enterprise software […]
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Laggards, Logos, and Licenses: Inside The Enterprise Software Industry’s Upgrade Dilemma
The yin/yang dichotomy between problem and opportunity has never been more apparent in looking at the quandary enterprise software vendors face in the race to encourage their customers to upgrade to the latest version of their flagship products. It’s a strange place where Hobson’s Choice meets Schrödinger’s cat, and where, as a result, sales strategies […]