I admit I’m shamelessly drafting on Jon Reed’s excellent post on customer success proof points by posting this a little ahead of my original schedule, but the timeliness was too good to ignore. The fact that we were both working on this issue from slightly different perspectives was also too good not to acknowledge and […]
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Laggards, Logos, and Licenses: Inside The Enterprise Software Industry’s Upgrade Dilemma
The yin/yang dichotomy between problem and opportunity has never been more apparent in looking at the quandary enterprise software vendors face in the race to encourage their customers to upgrade to the latest version of their flagship products. It’s a strange place where Hobson’s Choice meets Schrödinger’s cat, and where, as a result, sales strategies […]